How to Make a Lawyer's Brochure
A brochure is a simple marketing tool that gives prospective clients a brief look at the credentials of the firm and its individual attorneys. Lawyers' brochures should be printed professionally, using a thick paper or cardboard stock. Although not required, colored text and photos enhance the professionalism and credibility of a firm's brochure.
Instructions
- 1
List the lawyer's area of specialty. The brochure should prominently list the areas of law in which the attorney practices, such as criminal defense, civil litigation, divorces or immigration.
2Include contact information. List the firm's phone number, fax number and pertinent email addresses, as well the company's mailing address and street address.
3Talk about details of the firm as well as individual attorneys. An effective lawyer's brochure should discuss the credentials of each of the attorneys it is promoting. It should also list how long the firm has been in business, how many lawyers are on staff and any special information about the company's structure that would be of interest to prospective clients.
4Discuss noteworthy cases and pertinent experience. Lawyers' brochures should include a listing of individual attorneys' published cases, as well as the lawyers' professional experiences outside the legal field that adds expertise to the practice.
5Use photos to set the brochure's tone. Consider including head shots of the principal attorneys in the firm and pictures of the office. If you do not have pictures available, consider using professional-quality stock photos to enhance the brochure.
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